Nirnaya's Bounce: A new trend of single song begins
Courtesy: cybernepal.com.np

Tuesday , August 15-Nirnaya Shrestha, popularly known as rapper NSK today released his solo album named, "bounce da' single". The distinctive feature of this album is that the same song is featured in four different versions. This song was also in Nirnaya's previous album, "Ma Nepali". The first track contains the original version of the song. The second track is a remix version with the use of dholak (an eastern instrument usually found in Nepal's terai region). The third track is a sound version while the fourth track features the music video of the song. The song features Nirnaya, Preeti Kaur and Kunsang.

"This trend is very popular in the western countries. In Nepal, I decided to initiate this concept because our market is small but very competitive. For a debut singer, it is very difficult to take out an entire album with different songs, considering the heavy expenditures. So, the emerging singer can first release his album with a single song. Through this song, he can well study the listener's responses. After that, he can move forward on producing a wholesome album." explains Nirnaya. "This trend will also make it easier for the debut artists to gain trust from the music companies because the single song will showcase his potentiality. Otherwise, a newcomer has to struggle a lot to win the trust of music companies." The price of the album will be less than the usual album, so Nirnaya believes that this trend will also decrease the level of piracy. His CD album can be purchased in NRs. 55.

So, what is the song all about? Is it like the usual Nirnaya typed love songs? "Kind of. It's a club song where the guy is requesting his girlfriend to dance with him. I think this song will soon capture the Nepali discotheques." his words trail with confidence. Well, we hope so too, Nirnaya!

Nirnaya Shrestha 'NSK' released a CD with just one single, the first one of it's kind in the history of the Music Industry of Nepal-- 'Bounce 'Da Single' on August 15 at Club Page 3. 'Bounce 'Da Single' is produced and marketed by De Kumari Muzic Lounge and is distributed by SAV. "Bounce" also features Preeti Kaur and Kunchhang. The music-video of this number is directed by Pranav Joshi and the post production has been taken care of by NR Production.

'Bounce 'Da Single' features the original and the remixed version of the track "Bounce" along with a music video and a music track of the same name. The original version of "Bounce" was included in NSK's previous album 'Ma Nepali - NSK Style'. This CD is priced at Rs 55. and not Rs 50 as reported by us earlier. Reasons NSK, "The main reason for increasing its value is because first of all, the step to take out a single is very risky. So far, no one has come up with this kind of a venture. To be honest, I am not looking for any profit here. Another reason, to go ahead with this idea is also because we hope to create a revolution in the Music Industry." He cares to add, "Now onwards, any new artist, before releasing an album has a choice of taking out a single first. This way they are going to benefit because to cut just a single, not much money is required as compared to taking out an album. The outcome of which is they are saving money and if their single makes it, music companies will come after them, they don't have to go after the music companies!" Point taken! Is there anyone reading this?

Some of the limited edition of 'Bounce 'Da Single' the cover of which is designed by NSK himself, carries his autograph as well. Along with the release of his single, Prem Rana Autari's instrumental and fusion album were also highlighted. The names of the album are -- 'Peaceful Meditation', 'My Village Folk Tune', 'Waves of Happiness' and 'Nateshwor Devotional Songs - Dancing Shiva'. All were released under the banner of De Kumari Muzic Lounge. All said and done, we wish the best for NSK and his new album.